Instagram today said it is expanding the availability of its shopping service to stories. Instagram already allows brands to include shopping links in their new feed posts. Moving forward, brands and retailers can add buying experiences to their ephemeral stories, signified by a shopping bag sticker that appears on images and videos. Shopping will be available from a select number of brands in stories to start, including Adidas, Aritzia, and Louis Vuitton, with more to follow over time.
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