Tuesday, July 20, 2021

Verizon Turns to Messages by Google for Enhanced Messaging

Messages by Google will come pre-loaded and be the default messaging app on all Verizon Android devices starting next year. T-Mobile made a similar announcement in March, as did AT&T earlier this month. That means all three top-tier mobile networks in the US have now standardized on Messages by Google as the default app for RCS. RCS is the industry standard for enhanced messaging, designed to replace SMS. RCS offers features like read receipts, higher-quality photos and videos, and end-to-end encryption for one-on-one conversations. Verizon is also working to enable RCS interoperability across all carrier networks, but has not yet committed to a timeline for that. Verizon continues to offer and improve its own messaging app, Message+, even though it will no longer be the default messaging app starting next year. Customers using Message+ will get "full access to RCS capabilities by the end of the year". Verizon is also teaming with Google "to provide a robust business-to-consumer messaging ecosystem using RCS." Verizon's announcement today is a huge step for the RCS standard, which has suffered a long and tortured road to full implementation. Although there's now a clear path to a seamless and consistent enhanced messaging experience for Android users in the US, Apple has yet to support RCS in iOS. This means enhanced messaging is not yet interoperable between Android and iOS devices.



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