Apple today announced AirTag, the company's widely-expected competitor to Tile. The small circular device comes with several keychain-style holder options, including an Hermes luxury option. AirTag uses Apple's global Find My network to find lost items, and UWB (available in the iPhone 12 series) to help users home in on an exact location. UWB allows the Find My app to show you the exact direction and distance to a nearby AirTag. The devices can be ordered with custom engraving, including emoji. A single AirTag runs $29, or you can get a four-pack for $99. They ship April 30th, with orders opening this Friday.
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