Verizon Tweaks Activation Fees to Encourage Self-Service Purchases

Verizon has repriced its phone activation fees, lowering the cost for online and in-app phone purchases, while raising the fee for in-store and over-the-phone activations. Previously, all new phone activations incurred a $30 fee. Now, the activation fee for online purchases will only be $20, while phone purchases (including upgrades) that require interaction with a Verizon employee will run $40.

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