Google Doing More to Prevent Phishing in Gmail

Google says it is using a new method to identify and target phishing attempts within Gmail. Moving forward, Google is using a new algorithm that "flags and delays potentially suspicious messages." Google says this selective delay allows it to spend more time investigating potentially suspicious messages before they are delivered. Google uses the time to perform additional content checks on the message to ensure its authenticity. The delay may last up to four minutes, which Google feels is an acceptable length of time to hold potentially nefarious messages. Emails that remain suspicious after these checks are routed to Gmail users' spam folders. Google says despite its high success rate (99.99%), businesses should continue to use their own anti-phishing and malware services. This change is rolling out to all Gmail users this week.

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